Big Data and soccer – How IoT enhances FC Bayern’s fan experience

The world famous German soccer club FC Bayern Munich has a very international fan base, located all over the world. To increase interaction with its fans, they launched a sophisticated new online platform last year. As a result, FC Bayern Munich is now able to not only offer the right content at the right time and on the right device, but also to enhance the fan experience inside the stadium using IoT techniques. Based on their location, fans will get personalized offers and information on their mobile devices. With the launch of, the club has set new standards in user experience and user friendliness. Tjeerd and Arjé will take you on a customer journey to Bayern Munich and show you how state of the art IoT-techniques, big data analysis and artificial intelligence can improve your online and offline soccer experience.

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